Provide what your customers want. Understanding the basic needs of your consumers is key to making mobile marketing work. If you are unable to determine what consumers want, you are unlikely to win their business. Get to know them as much as you possibly can.
Every printed ad you publish should include a QR code for those with smartphones. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Having the mission statement around will help you stay ethical.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. It is important that you are distinguishable from your competition.
If you design a standalone mobile platform, it needs a home base to be successful. Your campaign is about getting people to your home base or bringing them back to it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Don't send out text message alerts or messages in the early morning or late night hours. Your customers may enjoy what you produce, but your awkward timing will likely not be well received.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. This article should help you make the most out of your mobile marketing campaign.